Creative Process

​To ensure the success of a project, Luxury Concept Development SA follows an approach that involves the client in validating each step before moving on to the next.
LCD begins by formalizing the client’s requirements in a brief to ensure a creative and precise response.
Next, LCD proposes various concepts in the form of sketches that illustrate the design intent.
After approval by the client, the selected concept is developed by LCD and then presented again as a 3D model, taking technical constraints into account.
This 3D work allows for optimal validation of the design in tandem with technical development.
Finally, LCD coordinates production with its numerous partners and manages the process on behalf of its clients. From concept to delivery of the finished product, LCD is the trusted partner of the world’s leading luxury brands.